Head of the Centre for Entrepreneur Development and Research (CEDAR), a Certified Coach and ICF Member
Safura Atan has over 20 years of experience within the entrepreneurial development and entrepreneurship industry. As a Certified Professional Trainer and Facilitator, she has accumulated vast exposure and developed expertise in entrepreneurship training programmes over those years. With her specialization in developing and delivering business coaching and training modules comparable to the international standard, she has discerning eyes for entrepreneurs’ training and development requirement and eager to bridge the gaps that exist in the current entrepreneur development landscape in Malaysia.
She has completed her Certificate of Coaching and Mentoring Professional and a member of the International Coaching Federation (ICF). Currently, she is the only Certified FORTH Innovation Methodology Facilitator based in Malaysia and is one out of two in Southeast Asia.
With an Accounting degree from UKM and MBA specializing in Entrepreneurship from UiTM, Safura has come a long way and has seen and done it all as far as SMEs’ business growth and development is concerned. She has essentially combined exposure in both worlds; entrepreneurship and development of business, from a venture capital perspective to being a team member of a startup company. The start-up company grew from a 4-man & 1-woman team to a successful and growing company by the time she decided to pursue other undertakings. Hence, she understands and embraces every challenge faced by our SMEs in many aspects of the business.
Most importantly, her working and entrepreneurship experience in various industries and credentials over the years has given her the edge and valuable insights in determining what works, what is practical and applicable in her current role as the Head of the Centre for Entrepreneur Development and Research. Her fortes and proven track record in successful implementation of entrepreneurial projects and facilitation are indispensable to the effective delivery of business coaching and training programmes in CEDAR to ensure its business sustainability, thus contributing meaningfully to the small and medium enterprises fraternity in Malaysia at large.