Being the Affiliate Trainer for the Centre for Entrepreneur Development and Research (CEDAR), Azuar Zainuddin is an entrepreneur, designer, writer and educator who brings with him over a decade of industry experience. He is a “hybrid creative” who combines the perspective of business, design, storytelling and digital innovation which is fundamental for success in today’s connected age.
As Director of Satu Creative Services Sdn Bhd, Azuar spearheads the digital marketing agency’s mission towards empowering businesses achieve extraordinary results through the power of digital marketing.
Azuar had developed his skills while workingwith the renowned advertising agency, Leo Burnett where he worked on some of the most valuable brands, such as McDonald’s, Maxis and Marlboro. He also served as a Digital Marketing Manager for the luxury hotel brand, Mandarin Oriental, Kuala Lumpur, where he had the opportunity to work with influencers from Liverpool and Manchester United football clubs.
Azuar’s passion for developing entrepreneurs was ignited during his time at the Centre for Entrepreneur Development and Research (CEDAR). As part of the Research and Publication team, he gained exposure to local and regional business landscapes.
In terms of mentoring the next generation of talent, Azuar has taught at several higher learning institutions, including Swinburne University Sarawak, Curtin University Sarawak and Limkokwing University Cyberjaya.
He is a certified HRDF Trainerand holds a BA in Design at Curtin University and a Graduate Certificate in Writing at Swinburne University.